Promotion & marketing for broadcasting & cable

Bibliographic Details
Main Author: Eastman, Susan Tyler (-)
Other Authors: Klein, Robert, coautor (coautor)
Format: Book
Language:Inglés
Published: Prospect Heights : Waveland Press 1991
Edition:2nd ed
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991009583059708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XIX, 444 p. : lám. ; 23 cm
ISBN:9780881335361