Cita APA (7a ed.)

Eastman, S. T., & Klein, R. (1991). Promotion & marketing for broadcasting & cable (2nd ed.). Waveland Press.

Cita Chicago Style (17a ed.)

Eastman, Susan Tyler, y Robert Klein. Promotion & Marketing for Broadcasting & Cable. 2nd ed. Prospect Heights: Waveland Press, 1991.

Cita MLA (9a ed.)

Eastman, Susan Tyler, y Robert Klein. Promotion & Marketing for Broadcasting & Cable. 2nd ed. Waveland Press, 1991.