Contemporary advertising

Bibliographic Details
Main Author:	Bovée, Courtland L. (-)
Other Authors:	Arens, William F.
Format:	Book
Language:	Inglés
Published:	Homewood : Irwin 1992
Edition:	4th ed
Series:	The Irwin Series in Marketing
Subjects:	Publicidad
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991009582679708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	XXXI, 718 p., [27] h. : il. ; 29 cm
ISBN:	9780256091960

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