Cita APA (7a ed.)

Bovée, C. L., & Arens, W. F. (1992). Contemporary advertising (4th ed.). Irwin.

Cita Chicago Style (17a ed.)

Bovée, Courtland L., y William F. Arens. Contemporary Advertising. 4th ed. Homewood: Irwin, 1992.

Cita MLA (9a ed.)

Bovée, Courtland L., y William F. Arens. Contemporary Advertising. 4th ed. Irwin, 1992.