Emotion in advertising : theoretical and practical explorations

Emotion in advertising theoretical and practical explorations

Bibliographic Details
Other Authors: Agres, Stuart J., editor literario (editor literario), Edell, Julie A., editor literario, Dubitsky, Tony M., editor literario
Format: Book
Language:Inglés
Published: New York [etc.] : Quorum Books 1990
Edition:[1st pub.]
Subjects:
Publicidad > Aspectos psicológicos
Publicidad > Investigación.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991009582639708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XVIII, 383 p. ; 25 cm
ISBN:9780899305370

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