Cita APA (7a ed.)

Buell, V. P., & Heyel, C. (1970). Handbook of modern marketing. McGraw-Hill.

Cita Chicago Style (17a ed.)

Buell, Victor P., y Carl Heyel. Handbook of Modern Marketing. New York: McGraw-Hill, 1970.

Cita MLA (9a ed.)

Buell, Victor P., y Carl Heyel. Handbook of Modern Marketing. McGraw-Hill, 1970.