Cita APA (7a ed.)

Frey, A. W., & Albaum, G. (1965). Marketing handbook (2nd ed.). Ronald Press Co.

Cita Chicago Style (17a ed.)

Frey, Albert Wesley, y Gerald Albaum. Marketing Handbook. 2nd ed. New York: Ronald Press Co, 1965.

Cita MLA (9a ed.)

Frey, Albert Wesley, y Gerald Albaum. Marketing Handbook. 2nd ed. Ronald Press Co, 1965.