Scott, D. M. (2010). The new rules of marketing and PR: How to use social media, blogs, new releases, online video, & viral marketing to reach buyers directly (2. ed.). Wiley.
Cita Chicago Style (17a ed.)Scott, David Meerman. The New Rules of Marketing and PR: How to Use Social Media, Blogs, New Releases, Online Video, & Viral Marketing to Reach Buyers Directly. 2. ed. Hoboken, New Jersey: Wiley, 2010.
Cita MLA (9a ed.)Scott, David Meerman. The New Rules of Marketing and PR: How to Use Social Media, Blogs, New Releases, Online Video, & Viral Marketing to Reach Buyers Directly. 2. ed. Wiley, 2010.
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