Cita APA (7a ed.)

Lancaster, K., & Katz, H. E. (1990). Strategic media planning. NTC Business Books.

Cita Chicago Style (17a ed.)

Lancaster, Kent, y Helen E. Katz. Strategic Media Planning. Lincolnwood: NTC Business Books, 1990.

Cita MLA (9a ed.)

Lancaster, Kent, y Helen E. Katz. Strategic Media Planning. NTC Business Books, 1990.