Relationship building in public relations

Relationship building in public relations

Detalles Bibliográficos
Otros Autores: Theunissen, Petra, autor (autor), Sissons, Helen, autor
Formato: Libro
Idioma:Inglés
Publicado: New York, NY : Routledge cop. 2017
Colección:Routledge research in public relations ; 9
Materias:
Relaciones públicas
Relaciones interpersonales
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991009425449708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Tabla de Contenidos:
  • Setting the scene
  • Relationships and relationship building
  • Mediated relationships
  • The PRP/PRP relationship
  • The PRP/client relationship
  • The PRP/journalist relationship
  • The organization-public relationship (OPR)
  • Conclusions, observations and key principles in building relationships.

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