Public relations and the public interest
Autor principal: | |
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Formato: | Libro |
Idioma: | Inglés |
Publicado: |
New York ; London :
Routledge, Taylor & Francis Group
2016
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Colección: | Routledge research in public relations ;
7 |
Materias: | |
Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991009422769708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- 1. The Public Interest, Public Relations and Society 2. Theoretical Scaffolding and Critical Perspectives 3. Locating the Public Interest in Public Relations: Agency, Alliances and Pro Bono Publico 4. Communication and Media in the Public Interest 5. Culture and Public Interest: Community Voices, Social Inclusion and Participation 6. Social Captial and Capacity Building: Connecting Communities in the Public Interest 7. The Law, Social Change and the Public Interest 8. The Public Interest, Ethics and Values: From Moral Philosophy to Professional Codes 9. The Public Interest and Public Relations: Key Intersections and Considered Directions