How to plan advertising

Bibliographic Details
Corporate Author: Account Planning Group (-)
Other Authors: Cooper, Alan, 1955- (-)
Format: Book
Language:Inglés
Published: London ; Herndon, Va. : Cassell in association with the Account Planning Group 2000
Edition:2nd ed., reimp
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991009406139708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:xvii, 201 p. : il. ; 25 cm
Bibliography:Incluye referencias bibliográficas e índice
ISBN:9780304701438