APA (7th ed.) Citation

Berry, M. J. A., & Linoff, G. (2000). Mastering data mining: The art and science of customer relationship management. Wiley Computer Pub.

Chicago Style (17th ed.) Citation

Berry, Michael J. A., and Gordon Linoff. Mastering Data Mining: The Art and Science of Customer Relationship Management. New York: Wiley Computer Pub, 2000.

MLA (9th ed.) Citation

Berry, Michael J. A., and Gordon Linoff. Mastering Data Mining: The Art and Science of Customer Relationship Management. Wiley Computer Pub, 2000.