Cita APA (7a ed.)

Berry, M. J. A., & Linoff, G. (2000). Mastering data mining: The art and science of customer relationship management. Wiley Computer Pub.

Cita Chicago Style (17a ed.)

Berry, Michael J. A., y Gordon Linoff. Mastering Data Mining: The Art and Science of Customer Relationship Management. New York: Wiley Computer Pub, 2000.

Cita MLA (9a ed.)

Berry, Michael J. A., y Gordon Linoff. Mastering Data Mining: The Art and Science of Customer Relationship Management. Wiley Computer Pub, 2000.