Cita APA (7a ed.)

Wilmshurst, J., & Mackay, A. (1999). The fundamentals of advertising (2nd ed.). Butterworh-Heinemann.

Cita Chicago Style (17a ed.)

Wilmshurst, John, y Adrian Mackay. The Fundamentals of Advertising. 2nd ed. Oxford, [etc.]: Butterworh-Heinemann, 1999.

Cita MLA (9a ed.)

Wilmshurst, John, y Adrian Mackay. The Fundamentals of Advertising. 2nd ed. Butterworh-Heinemann, 1999.