The brand marketing book : creating, managing, and extending the value of your brand

The brand marketing book creating, managing, and extending the value of your brand

Bibliographic Details
Main Author: Marconi, Joe (-)
Corporate Author: American Marketing Association (-)
Format: Book
Language:Inglés
Published: Lincolnwood, IL : NTC Business Books c2000
Subjects:
Mercancías > Marketing.
Marcas comerciales > Marketing.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991009399149708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:Precede al tit.: American Marketing Association
Physical Description:XV, 247 p. : il ; 24 cm
Bibliography:Includes bibliographical references (p. 237-240) and index
ISBN:9780844222578

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