Cita APA (7a ed.)

Lois, G., & Pitts, W. (1977). The art of advertising: George Lois on mass communication. Harry N. Abrams, Inc., Publishers.

Cita Chicago Style (17a ed.)

Lois, George, y William Pitts. The Art of Advertising: George Lois on Mass Communication. New York: Harry N. Abrams, Inc., Publishers, 1977.

Cita MLA (9a ed.)

Lois, George, y William Pitts. The Art of Advertising: George Lois on Mass Communication. Harry N. Abrams, Inc., Publishers, 1977.