Packaging in the marketing mix

Bibliographic Details
Main Author: Danton de Rouffignac, Peter (-)
Format: Book
Language:Inglés
Published: Oxford : Butterworth-Heinemann 1990
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991009367709708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XI, 140 p. : il. ; 24 cm
ISBN:9780750600200