Rumor in the marketplace the social psychology of commercial hearsay

Bibliographic Details
Main Author: Koenig, Fredrick W. (-)
Format: Book
Language:Inglés
Published: Dover [Massachusetts] etc. : Auburn House Publishing 1985
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991009317229708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XII, 180 p. : il. ; 23 cm
ISBN:9780865691179