Jefkins, F. W. (1992). Advertising (5th ed.). Butterworth-Heinemann.
Cita Chicago Style (17a ed.)Jefkins, Frank William. Advertising. 5th ed. Oxford: Butterworth-Heinemann, 1992.
Cita MLA (9a ed.)Jefkins, Frank William. Advertising. 5th ed. Butterworth-Heinemann, 1992.
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