Cita APA (7a ed.)

Rijkens, R. (1992). European advertising strategies: The profiles and policies of multinational companies operating in Europe. Cassell.

Cita Chicago Style (17a ed.)

Rijkens, Rein. European Advertising Strategies: The Profiles and Policies of Multinational Companies Operating in Europe. London: Cassell, 1992.

Cita MLA (9a ed.)

Rijkens, Rein. European Advertising Strategies: The Profiles and Policies of Multinational Companies Operating in Europe. Cassell, 1992.