Promotional management

Bibliographic Details
Main Author:	Govoni, Norman A.P (-)
Other Authors:	Eng, Robert, coautor (coautor), Galper, Morton, coautor
Format:	Book
Language:	Inglés
Published:	Englewood Cliffs : Prentice-Hall International 1986
Subjects:	Marketing Ventas > Promoción
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991009307019708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	XIII, 578 p. ; 22 cm
ISBN:	9780137312580

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