Cita APA (7a ed.)

Govoni, N. A., Eng, R., & Galper, M. (1986). Promotional management. Prentice-Hall International.

Cita Chicago Style (17a ed.)

Govoni, Norman A.P, Robert Eng, y Morton Galper. Promotional Management. Englewood Cliffs: Prentice-Hall International, 1986.

Cita MLA (9a ed.)

Govoni, Norman A.P, et al. Promotional Management. Prentice-Hall International, 1986.