Cita APA (7a ed.)

Kleppner, O., & Govoni, N. A. (1979). Advertising procedure (7th ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Kleppner, Otto, y Norman A.P Govoni. Advertising Procedure. 7th ed. Englewood Cliffs: Prentice Hall, 1979.

Cita MLA (9a ed.)

Kleppner, Otto, y Norman A.P Govoni. Advertising Procedure. 7th ed. Prentice Hall, 1979.