Below-the-line promotion
| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Oxford :
Butterworth-Heinemann
1993
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| Series: | The marketing series. Professional development
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| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991009244929708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | IX, 399 p. ; 23 cm |
|---|---|
| ISBN: | 9780750605489 |
