Cita APA (7a ed.)

Kendall, R. (1992). Public relations campaign strategies: Planning for implementation. Harper Collins.

Cita Chicago Style (17a ed.)

Kendall, Robert. Public Relations Campaign Strategies: Planning for Implementation. New York: Harper Collins, 1992.

Cita MLA (9a ed.)

Kendall, Robert. Public Relations Campaign Strategies: Planning for Implementation. Harper Collins, 1992.