Sales management : analysis and decision making

Sales management analysis and decision making

The new 9th edition of Sales Management continues the tradition of blending the most recent sales management research with real-life "best practices" of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors...

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Detalles Bibliográficos
Autor principal: Ingram, Thomas N. (-)
Otros Autores: LaForge, Raymond W., Avila, Ramon A., Schwepker, Charles H., Williams, Michael R.
Formato: Libro
Idioma:Inglés
Publicado: New York ; London : Routledge,Taylor & Francis Group cop. 2015
Edición:9th ed
Materias:
Ventas > Gestión
Gestión de marketing
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991009193089708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

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