APA (7th ed.) Citation

Davies, J. (1998). The book of Guinness advertising. Guinness Publishing.

Chicago Style (17th ed.) Citation

Davies, Jim. The Book of Guinness Advertising. [Enfield?]: Guinness Publishing, 1998.

MLA (9th ed.) Citation

Davies, Jim. The Book of Guinness Advertising. Guinness Publishing, 1998.

Warning: These citations may not always be 100% accurate.