Cita APA (7a ed.)

Steel, J. (1998). Truth, lies and advertising: The art of account planning. John Wiley & Sons.

Cita Chicago Style (17a ed.)

Steel, Jon. Truth, Lies and Advertising: The Art of Account Planning. New York [etc.]: John Wiley & Sons, 1998.

Cita MLA (9a ed.)

Steel, Jon. Truth, Lies and Advertising: The Art of Account Planning. John Wiley & Sons, 1998.