Media, organizations and identity
"The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business...
| Otros Autores: | , |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Houndmills, Basingstoke, Hampshire (England) ; New York :
Palgrave Macmillan
2010
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991009038569708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction : towards an understanding of the interplay between media and organizations / Lilie Chouliaraki and Mette Morsing
- Rethinking television in the digital age / Joseph Turow
- BBC and new media : legitimization strategies of a public service broadcaster in a corporate market environment / Nancy Thumim and Lilie Chouliaraki
- Expansion and autonomy : the rise of the business press / Peter Kjœr
- Strategic auto-communication in identity-image interplay : the dynamics of mediatizing organizational identity / Annenette Kjœrgaard and Mete Moring
- Challenges in the mediatizing of a corporate brnd : identity-effects as LEGO establishes a media products company / Esben Karmark
- Making sense of a crucial interface : corporate communication and the news media / Joep P. Cornelissen, Craig E. Carroll and Wim J. L. Elving
- Place branding and globalization : the media is the message? / Peter van Ham
- Identity and appeal in the humanitarian brand / Anne Vestergaard
- The construction of businesswomen in the media : between evil and frailty / Barbara Czarniawska.
