Political public relations principles and applications
| Otros Autores: | , |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge/Taylor and Francis Group
2011.
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| Colección: | Communication (Routledge)
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008983329708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Political public relations : defining and mapping an emergent field / Jesper Strömbäck & Spiro Kiousis
- Political public relations : remembering its roots and classics / Diana Knott Martinelli
- Political public relations, news management and agenda indexing / Paul S. Lieber & Guy Golan
- Political public relations and agenda building / John C. Tedesco
- Presidential public relations / Matthew Eshbaugh-Soha
- Political public relations and election campaigning / Paul Baines
- Corporate issues management and political public relations / Robert L. Heath & Damion Waymer
- Political public relations and political marketing / Darren Lilleker & Nigel Jackson
- Political public relations and strategic framing / Kirk Hallahan
- Political public relations and crisis management / Timothy Coombs
- Political public relations and relationship building / John A. Ledingham
- Political public relations and government information management / Karen Sanders
- Global political public relations, public diplomacy and corporate foreign policy / Juan-Carlos Molleda
- Digital political public relations / Kaye Sweetser
- Political public relations research in the future / Spiro Kiousis & Jesper Strömbäck.
