Agency : starting a creative firm in the age of digital marketing

Agency starting a creative firm in the age of digital marketing

Bibliographic Details
Main Author: Webb, Rick (-)
Format: Book
Language:Inglés
Published: New York City : Palgrave Macmillan cop. 2015
Series:Advertising age
Subjects:
Agencias de publicidad > Gestión
Marketing en Internet
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991008895819708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Table of Contents:
  • Why am I doing this?
  • The vision
  • The value proposition of culture
  • Culture and vision
  • Communication
  • What is good?
  • Ideas
  • Process
  • Working for other agencies
  • Pro bono work
  • The basics
  • The emotional
  • The pitch
  • The rational
  • On partners and partnership
  • The team
  • Employee retention
  • Employee departures
  • Bootstrapping
  • I want to get rich
  • On growth
  • Banks and funding
  • Starting up
  • How much to charge?
  • Sows, msas, and in-pros
  • Tracking time
  • Billing, collections & cash flow
  • Working with vendors
  • Employee expenses
  • Expanding beyond your core
  • How much is my company worth?
  • Creating a product in your service firm
  • Working for startups
  • Case studies of startups within an agency
  • Getting acquired
  • The fear.

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