Fundamentos de mercadoctenia internacional

Bibliographic Details
Main Author:	Keegan, Warren J. (-)
Other Authors:	Green, Mark C., coautor (coautor), Verania de Parres Cárdenas, Concepción (traductor), Sánchez Carrión, Miguel Angel, traductor
Format:	Book
Language:	Castellano
Published:	México, [etc.] : Prentice Hall 1998
Subjects:	Publicidad > Lenguaje > Inglaterra. Análisis de mercado Marketing internacional > Gestión.
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991008840119708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	XXII, 421 p. ; 27 cm
ISBN:	9789701701386

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