Cita APA (7a ed.)

Fearon, R. (1991). Advertising that works: How to create a winning advertising program for your company. Probus.

Cita Chicago Style (17a ed.)

Fearon, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Chicago: Probus, 1991.

Cita MLA (9a ed.)

Fearon, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Probus, 1991.