APA (7th ed.) Citation

Fearon, R. (1991). Advertising that works: How to create a winning advertising program for your company. Probus.

Chicago Style (17th ed.) Citation

Fearon, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Chicago: Probus, 1991.

MLA (9th ed.) Citation

Fearon, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Probus, 1991.

Warning: These citations may not always be 100% accurate.