Cita APA (7a ed.)

Lois, G., & Pitts, B. (1991). What's the big idea?: How to win with outrageous ideas, (that sell!) ([1st ed.].). Doubleday.

Cita Chicago Style (17a ed.)

Lois, George, y Bill Pitts. What's the Big Idea?: How to Win with Outrageous Ideas, (that Sell!). [1st ed.]. New York [etc.]: Doubleday, 1991.

Cita MLA (9a ed.)

Lois, George, y Bill Pitts. What's the Big Idea?: How to Win with Outrageous Ideas, (that Sell!). [1st ed.]. Doubleday, 1991.