APA (7th ed.) Citation

Burns, A. C., & Bush, R. F. (2017). Marketing research (8th ed.). Pearson.

Chicago Style (17th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Marketing Research. 8th ed. Harlow, England [etc.]: Pearson, 2017.

MLA (9th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Marketing Research. 8th ed. Pearson, 2017.