The handbook of media audiences
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse per...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Malden, Massachusetts :
Wiley-Blackwell
2011.
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| Colección: | Global handbooks in media and communication research
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008794039708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Sumario: | "This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field". |
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| Descripción Física: | XIII, 540 p. ; 26 cm |
| Bibliografía: | Incluye referencias bibliográficas (p. 524-526) e índice. |
| ISBN: | 9781405184182 |
