The media economy
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York ; London :
Routledge
2010
|
| Colección: | Media management and economics series
|
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008768529708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Understanding the media economy
- Theories and approaches used to examine the media economy
- Key concepts to understand the media economy
- Evolving markets in the media economy
- Multi-platform media enterprises
- Technology and the media economy
- Globalization and the media economy
- Regulation and the media economy
- Social aspects of the media economy
- Finance, valuation, and investment in the media economy
- Labor and the media economy
- Assessing the future of the media economy.
