Marketing research

Bibliographic Details
Main Author:	Aaker, David A., 1938- (-)
Other Authors:	Day, George S., coautor (coautor)
Format:	Book
Language:	Inglés
Published:	New York [etc.] : Wiley & Sons 1990
Edition:	4th ed
Subjects:	Análisis de mercado > Tratados, manuales, etc.
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991008768149708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	XIV, 739, 14, 18 p. ; 25 cm
ISBN:	9780471613510

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