Advertising its role in modern marketing

Bibliographic Details
Other Authors: Dunn, Samuel Watson, (1918- ) (-)
Format: Book
Language:Inglés
Published: Chicago [etc.] : Dryden Press 1990
Edition:7th ed
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991008767809708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XXXI, 605 p. ; 27 cm
ISBN:9780030307485