Cita APA (7a ed.)

Dunn, S. W. (1990). Advertising: Its role in modern marketing (7th ed.). Dryden Press.

Cita Chicago Style (17a ed.)

Dunn, Samuel Watson. Advertising: Its Role in Modern Marketing. 7th ed. Chicago [etc.]: Dryden Press, 1990.

Cita MLA (9a ed.)

Dunn, Samuel Watson. Advertising: Its Role in Modern Marketing. 7th ed. Dryden Press, 1990.