APA (7th ed.) Citation

Jones, J. P. (1992). How much is enough?: Getting the most from your advertising dollar. Lexington Books.

Chicago Style (17th ed.) Citation

Jones, John Philip. How Much Is Enough?: Getting the Most from Your Advertising Dollar. New York [etc.]: Lexington Books, 1992.

MLA (9th ed.) Citation

Jones, John Philip. How Much Is Enough?: Getting the Most from Your Advertising Dollar. Lexington Books, 1992.