Cita APA (7a ed.)

Keegan, W. J. (1989). Global marketing management (4th ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Keegan, Warren J. Global Marketing Management. 4th ed. Englewood Cliffs: Prentice Hall, 1989.

Cita MLA (9a ed.)

Keegan, Warren J. Global Marketing Management. 4th ed. Prentice Hall, 1989.