Media business models breaking the traditional value chain
| Otros Autores: | , |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York [etc.] :
Peter Lang
cop. 2016
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008733729708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction / by Joan Cuenca and Klaus Zilles
- Us and european perspectives of the changing media value chainparadigm in social networks and blogs
- The face and the ethics of social networks / by Monika Bogdanowska and Ewa Bogdanowska-Jakubowska
- Mom 2.0 : mothering in the blogosphere / by Jennifer Raymond and Jodi Cohen
- Virtual local public sphere : the role of new media in creating a contemporary local democracy / by Ilona Biernacka-Ligieza
- Momentous challenges in uncharted territory : advertising and public relations
- Effects of communication in public and media rationale : result measures of public relations / by Guillem Marca, Kathy Matilla, and Andréa Oliveira
- Hot brands are cool : the temperature scale as a tool for branding in a digital society / by Patrícia Dias
- The advertising offer in the new media landscape / by Juan Monserrat and Araceli Castelló
- Media and the creation of brand value in signification advertising : the definition of a model and case studies: muji, moleskine, bench / by Felip Vidal
- Engagement is the name of the game : gamification as a communication strategy in advertising and public relations / by Elisenda Estanyol, Mireia Montaña and Ferran Lalueza
- Traditional television teams up with the social networks
- Value changes in television audience : from the traditional audience to the social audience / by Ana González-Neira and Natalia Quintas-Froufe
- Towards a history of media conjuncture : the daily show, audience and the "revolution" / by Boris Ruzic
- Inter-continental corollaries of breaking the media value chain in journalism
- The disruption of the portuguese media democracy? : economic crisis and media ownership / by Nelson Costa Ribeiro and Rita Figueiras
- Africa in spanish newspapers : from indifference to irrelevance / by Luis Concepción Sepúlveda and Alfons Medina
- Contributors.
