The management of advertising
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall
cop. 1971
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008676409708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | xii, 287 p. il., gráf. 23 cm |
|---|---|
| Bibliography: | Incluye referencias bibliográficas (p. 267-274) e índice |
| ISBN: | 9780135486856 |
