APA (7th ed.) Citation

Simon, J. L. (1971). The management of advertising. Prentice-Hall.

Chicago Style (17th ed.) Citation

Simon, Julian Lincoln. The Management of Advertising. Englewood Cliffs, N.J.: Prentice-Hall, 1971.

MLA (9th ed.) Citation

Simon, Julian Lincoln. The Management of Advertising. Prentice-Hall, 1971.