Response latency new measure of advertising
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
New York :
Advertising Research Foundation
cop. 1977
|
| Series: | Monograph (Advertising Research Foundation)
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008676299708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Item Description: | Basado en la tesis del autor |
|---|---|
| Physical Description: | v, 182 p. : gráf. ; 23 cm |
| Bibliography: | Incluye referencias bibliográficas (p. 176-182) |
