APA (7th ed.) Citation

MacLachlan, J. (1977). Response latency: New measure of advertising. Advertising Research Foundation.

Chicago Style (17th ed.) Citation

MacLachlan, James. Response Latency: New Measure of Advertising. New York: Advertising Research Foundation, 1977.

MLA (9th ed.) Citation

MacLachlan, James. Response Latency: New Measure of Advertising. Advertising Research Foundation, 1977.

Warning: These citations may not always be 100% accurate.