Digital media and innovation management and design strategies in communication
Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business o...
| Other Authors: | |
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| Format: | Book |
| Language: | Inglés |
| Published: |
Los Angeles :
SAGE
cop. 2017
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| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008623259708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Table of Contents:
- Innovation and the power of a good idea Business model innovation Product innovation and design Business process innovation Business and innovation failure The diffusion of innovation revisited: product launch strategy in the digital age The intelligent network: information and communication design principles Digital media and innovation 1: interactivity, virtual communication, and internet search Digital media and innovation 2: personalization, mobility, convergence, and artificial intelligence Smart cities and the common good Facebook: social media and business strategy Digital news reporting, computer tablets, and the new journalism Hacker culture: redefining creative work space.
